Business Nightmares by Rachel Elnaugh, reveals the moment when business celebrities hit crisis point and how they faced the dawn.
How does it feel to be humiliated by the media?
How do you contemplate picking yourself up and getting on with life again?
How does it feel to meet some of your fiercest critics again, or see former colleagues buy your collapsed business?
Rachel speaks in her own words, about her own dramatic fall from grace as well as the dark moments faced by other leading business personalities.
Featuring
Rachel Elnaugh - an original dragon on BBC’s Dragons’ Den and the founder of Red Letter Days, the market leading business that spectacularly and publicly collapsed.
Chapters include: Take cash not paper: Doug Richard, ITAL Computers,
Visual Software, Library House
When you think big, the problemsare bigger
Donald Trump, Trump Organization
Rejection and rip-offs
James Dyson CBE, Dyson
Making false assumptions
Peter Jones, Phones International
